Dawn of the dead design:
Design your way out of a
IKEA reveals 98% of home furnishings are renewable, recyclable or recycled.
To communicate to an audience that IKEA is the safest place to survive a zombie apocalypse.
With main communication released, the survivor’s will have plenty of objectives and rules to go by when in an IKEA.
So they don’t get bored and stay safe.
An outbreak of a virus occurs and infects people which turns them into zombies.
- Promo released on social media and TV.
- Text message sent out.
- Print advertisements up.
- Radio broadcast.
- Survival guide included in-store.